JOE’S KANSAS CITY

UNIQUE   –   PROUD   –    MEMORABLE   –    PERSONABLE

THE CHALLENGE

Choose a local business in Kansas City to rebrand the look and feel based on four keywords

THE RESULT

Oklahoma Joe’s is known across the nation for having the best barbecue. With such high expectations from customers, the brand was in dire need of a facelift. For being an iconic restaurant, the name of the restaurant was changed to better reflect the geographic location. Hence Joe’s Kansas City. The essence of the rebrand was based off of the keywords unique, proud, memorable, and personable.

So what is Joe’s Kansas City all about?

In a city where barbecue is everything, we are determined to stand out from the rest. We aim to make the best quality barbecue with a homemade taste. So you feel right at home.

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